Nurturing Our
Seeds

Nurturing Our Seeds is a Detroit-based non-profit urban farm working to make healthy, locally grown food accessible while promoting sustainable practices and community education. They run workshops, distribute food baskets, and bring people together through hands-on farming experiences.

When we visited the farm, it was clear their work was powerful, but their brand didn't reflect that. A generic logo, an incomplete website, and no cohesive identity made it hard for them to communicate the warmth and impact of what they do.

We were brought in to change that.

The best way to understand what a brand needs? See it in action. We spent time at the farm, met the founder, toured the growing spaces, and talked to community members. That experience shaped everything that came next.

We learned the brand needed to feel warm, accessible, hopeful, and rooted in Detroit's artistic culture. It needed to work across print, digital, and physical spaces: from business cards to produce boxes.

We started by sketching ideas that could represent care, growth, and community. After exploring dozens of concepts, we kept coming back to three core elements:

Hands — representing the physical care and community support that makes the farm work
Sun rays — symbolizing hope, warmth, and the growing process
Seedling — the farm's mission and the potential for change

The final mark combines all three into one cohesive symbol.